CCP’s business behavior is a big mystery to me. On one hand they introduce Alpha clones and nuPlex in order to increase player numbers and purchases. On the they are being accused of ignoring the opportunity to merchandise their material. And with good reason. Right now there is not much in the store which would tempt me to pull out my wallet, not only because of the content but also because of the prices.
And it doesn’t even look like they were trying: Their shop is a Shopify site, which doesn’t take a lot of time and effort to set up. To add insult to injury the shipping costs are often so high that one has to ask what they have been thinking.
The store’s contact page refers the visitor to a company called dpipromo. On their horrifcly designed webpage they write this: “We specialize in Custom Design & Manufacturing creating unique items that bring your product launch to greater levels of success. Development Plus, Inc. has extensive experience in the Video Game and Entertainment industries. Unlike other agencies, we manage the entire process from concept to delivery, so you can spend more time focused on exceeding your product to excellence. Explore our Product Showcase, Collector’s Editions, and Unboxing Theater that highlights some of our highly accomplished projects.” For me this reads as if they have no clue what the Eve player base wants and just threw a bunch of generic stuff together they anyway have in their portfolio.
CCP could grab so many low hanging fruit to make their Western playerbase happy: ship models, lore specific items, exciting skins etc. Personally, what disappoints me the most is the bland selection of t-shirts. I like shirts, I buy many and I know three things: for 23 bucks per shirt I should have more color options, considering the amount of beautiful artwork they have at hand just printing some generic player quotes is kind of underwhelming and because of that I would be very hesitant to spend that amount of money.
I make t-shirts once in a while and sell them on various platforms. So I decided to make a few Eve specific ones. They might be not great but should mainly serve as suggestions for what CCP could add to their store. And once I manage to reliably work with Eve ship models I believe I could make some really nice stuff. I have asked Eve support whether it would be ok to offer my files for free to the players and of course haven’t heard back from them. So until CCP tells me to fucking stop I am going to put them on this blog.
On the Eve stuff I make page you will find a bunch of things I came up with over the months. I will add more once in a while. You can download the png files (for free) in print quality (300dpi) and use any print on demand service to make one. There are some designs which don’t contain any CCP material; here you can either download the file or go to the linked shop to buy one. I don’t care what option you choose. If possible please menation me as the creator, also I am asking to not use those files for your personal profit. Of course I can’t control this but should I notice something in that direction I will just stop making this stuff. Should there be something wrong or if you want me to modify something, contact me and I’ll see what I can do.
Again: Dear CCP, if you feel that offering these files for free somehow violates the EULA I will take them down instantly. But please at least consider improving your merchandising approach.